About Us

Where It All Started

Concept E-Bikes is a division of Concept, Inc., a company operating since 1991 and recognized worldwide for its robotic industrial automation solutions, all engineered and manufactured in-house.

Located in the eastern Sierra near Lake Tahoe, and close to the vast Great Basin, our environment is a true outdoor playground—filled with mountain trails, scenic roads, and rugged terrain. With many cycling enthusiasts on our team, expanding into e-bikes was a natural step.

Our bikes are designed by real riders who test them in demanding conditions. We build them the way we want to ride—durable, high-performing, and reliable.

In 2016, we introduced our first prototypes using premium frames sourced from top-tier manufacturers. This allows us to deliver the quality of leading brands at a competitive price. Since then, development has been continuous, refining our designs to meet a wide range of riding needs.

Whether you're commuting on the versatile E500 or tackling technical trails on our advanced carbon fiber models, we have a bike for you.

We use only high-quality components from trusted brands like SRAM, Shimano, RockShox, and RST. Our bikes are powered by industry-leading motors from Bafang.

Every bike is rigorously tested in real-world conditions—mountains, snow, sand, mud, rocks, and forests—so you can trust it to perform wherever you ride.

We’re proud to offer e-bikes for every type of rider and are committed to ensuring complete customer satisfaction. If you’re near Reno, Carson City, or Lake Tahoe, visit our facility and take a test ride.

And here’s our favorite stat: 100% of riders come back smiling.